A wooden desk with an iron, a plant in a white pot, a roll of masking tape, two colored markers, a crumpled piece of paper with the words "Marketing Strategy," and a stack of books, including one titled "The Designer's Guide to Marketing and Pricing."

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Check out these resources!

  • The course serves as the first step in each pathway and must be completed to advance into the more specialized courses that follow. Click HERE for resources!

  • Marketing & Management Pathway is a high school career pathway in Georgia that prepares students for careers in marketing, sales, entrepreneurship, and business management. Click HERE for resources!

  • Fashion Merchandising and Retailing pathway prepares high school students for careers in the fashion and retail industry. It focuses on marketing, visual merchandising, customer service, and sales. Click HERE for resources!

  • Marketing Communications and Pathway equips high school students with crucial skills in strategic marketing communications, promotions, and digital marketing, preparing them for roles in advertising, sales promotions, public relations, and broader marketing communications. Click HERE for resources!

  • The Hospitality & Tourism Career Pathwayequips high school students with essential skills for career opportunities in service-driven industries like lodging, travel, events, recreation, and dining. The pathway is structured as a three-course sequence focusing on practical applications and industry knowledge. Click HERE for resources.

  • The Sports & Entertainment Marketing Pathway is a structured three-course sequence designed to introduce high school students to the dynamics of marketing within the sports and entertainment industries. It prepares students for careers like marketing coordination, promotions, sponsorship management, event planning, or digital media roles through both theoretical knowledge and applied experiences. Click HERE for resources!

  • Introduces students to basic marketing and business concepts through hands-on projects and real-world examples. Students explore advertising, entrepreneurship, and communication skills while building creativity, teamwork, and leadership. Click HERE for resources!

  • The EOPA is a required exam at the end of a CTAE pathway that measures student mastery and can lead to industry certification in marketing. Click HERE for study materials!